ASPiRE
Spearheaded by entrepreneur and NBA Hall of Famer Earvin "Magic" Johnson, in partnership with GMC TV, ASPiRE delivers enlightening, entertaining and positive programming to African-Americans families, including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. ASPiRE celebrates African-American heritage and groundbreaking cultural achievements and will create new opportunities for the next generation of African-American visionaries. The network will launch June 27, 2012 to millions of customers on Comcast's digital basic tier.