Our Mission
Magic Johnson Enterprises serves as a catalyst for driving unparalleled business results for our partners and fostering community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities.
Core Values
Accountability
we hold ourselves accountable as our community looks to us to be accountable to them.
Excellence
we strive continuously to improve to manifest our mission to the communities we serve.
Over Deliver
we take pride, enthusiasm and dedication in everything we do to the point that we go the extra mile.
Empowerment
our work increases the social and economic strength of individuals and communities.
Our Team
Earvin Johnson
Kawanna Brown
Eric Holoman
Christina Francis
Sheila Ewing
Earvin
Johnson
Chairman and Chief Executive Officer
NBA Legend…2-Time Hall of Famer…Entrepreneur…Philanthropist…and Motivational Speaker are just a few honors of distinction that show the culmination of greatness possessed by Earvin “Magic” Johnson. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the status of #1 Urban Brand in America. 

Today he is Chairman and CEO of Magic Johnson Enterprises (MJE), which provides high quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. The conglomerate is comprised of multiple business entities and partnerships that include Canyon Johnson, a $1 billion dollar real estate fund, Yucaipa Johnson, a $500 million dollar private equity fund, ASPIRE, a new African-American television network, SodexoMAGIC, Magic Airport Holdings, Best Buy, T.G.I.F. Friday’s Restaurant, Inner City Broadcasting Corporation, Detroit Venture Partners, and Vibe Holdings, LLC - Mr. Johnson is the Chairman of the multi-cultural media company that houses the Vibe, Uptown, and Soul Train brands.

Most noted for his unprecedented Starbucks partnership, which served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers. In 2010, the savvy businessman divested his Starbucks and Los Angeles Lakers shares in excess $100 million dollars. However, he will continue to assist Starbucks with their community development initiatives and will remain Vice President of the Los Angeles Lakers.

Mr. Johnson has also teamed up with Tim Lieweke of AEG in an effort to build a new stadium and bring an NFL team back to Los Angeles as well as thousands of jobs to the city…The story of Mr. Johnson and Larry Bird’s inspiring friendship and rivalry will be unveiled April 2012 in “Magic & Bird” on Broadway.

Mr. Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where his unwavering commitment to transform Urban America continues through HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating 20years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.

It's not whether you can become successful...it's how many people can you help become successful
Our History
2013
2012
2011
2010
2009
2008
2006
2005
2004
2003
2001
2000
1999
1998
1997
1996
1995
1992
1991
1990
1987
1981
2013

Magic Johnson Speaks to the Disney Imagineering Staff.

2013

Magic Johnson Bridgescape Launches “Friends Of Magic” a program dedicated to high school dropout recovery and prevention.

2012

Magic Johnson joins Guggenheim Baseball Management to purchase the Los Angeles Dodgers Baseball Club

2012

Magic Johnson joins with One West Bank to introduce "Magic Card by Magic Johnson"

2012
Magic Johnson Enterprises announces the launch of a new tv network 'ASPiRE'
2011

Magic Johnson invests in Vibe Holdings, LLC becoming Chairman, focusing on Vibe, Uptown and Soul Train

2011

Magic announces plans to bring the NFL back to Los Angeles

2010

Magic Johnson sells his Starbucks shares

2009

Magic Johnson Enterprises partners with Aon

2008

The Yucaipa Johnson fund is formed

2008

Magic Johnson Enterprises partners with Best Buy

2008

Magic Johnson Enterprises partners with Aetna to promote health and wellness in urban communities

2008

Magic Johnson Enterprises partners with Adecco and launches Magic Workforce Solutions

2006

Magic Johnson Enterprises partners with Sodexo and forms SodexoMagic

2005

Magic Johnson Enterprises partners with Cadbury Schweppes

2004

Magic Johnson Enterprises partners with Burger King Corporation and opens 32 restaurants

2003

Magic Johnson becomes a spokesperson for Lincoln Motors

2001

Magic partners with 24 Hour Fitness

2001

Johnson Development Corporation partners with Washington Mutual Home Loan Centers

2001

Johnson Development Corporation partners with Fatburger

2001

Johnson Development Corp. partnered with Canyon Capital realty Advisors LLC and formed Canyon Johnson Urban Fund.

2000

Magic purchases a share of the Dayton Dragons with Mandalay Bay Sports. The Dayton Dragons are a minor league affiliate team of the Cincinnati Reds.

1999

Magic Johnson Productions executive produces Passing Glory

1998

Magic announces an acquisition of majority interest in Founders National Bank, forming JJP Partnership

1998

Johnson development Corporation partners with Carlson Restaurant Worldwide and opens Magic Johnson TGI Friday's

1998

Johnson Development partners with Starbucks Coffee Company to create Urban Coffee Opportunities

1998

The first UCO Starbucks store opens in Ladera Heights, CA

1997

Magic Johnson Entertainment is created and includes film, television, publishing and animation domains

1996

Johnson Development partners with Victor McFarlane to create Johnson Development CalPers- a real estate acquisition and management company.

1995

Johnson Development Corporation partners with Sony Retail Entertainment to create Magic Johnson Theatres. They opened their first state-of-the-art 12 screen multiplex in Los Angeles.

1992

Johnson Development Corporation begins

1991
Magic Johnson Foundation was formed
1990

Magic partners with Earl G. Graves Sr. to purchase a Pepsi-Cola distributorship. Graves served as chairman and CEO and Johnson as Executive Vice President.

1987
Magic Johnson Enterprises is formed
1981

Magic invests in two Colorado radio stations and opens Magic's 32 retail store