We utilize 30 years of expertise to infuse MJE’s philosophy, brand value and key insights of urban appeal to a company’s brand, products and services.

01. Strategic Partnerships

We develop key partnerships and alliances aimed to increase the quality of life for ethnically diverse, urban communities by providing quality entertainment products and services.


02. Direct Investment

We strategically invest in and support businesses for the advancement of our community and to positively impact the need for diversity in various sectors. Our approach to growing businesses is to provide unique access to opportunities, capital and talent.



03. Marketing

We provide unparalleled visibility to companies and products through alignment with one of the most powerful influencers in the country. Additionally, we provide expertise, leadership and insight to a variety of businesses on the evolving demographic of America.


Speaking Engagements

Earvin “Magic” Johnson averages over 40 speaking engagements annually.

Client examples featured below:

For more information, please contact Natalie Wilson at:
[email protected], 310-246-6108

04. Media

With a voice that spans many generations, Earvin “Magic” Johnson has developed a profound reputation that makes him a highly sought after guest by some of the most respected media outlets seeking his insight and opinion across a variety of topics.

05. Resources

MJE Case Studies

Partner Challenge

Enhanced the image of the Burger King brand in the community and re-establish BK with their valued customers.

MJE Strategy

  • Branded each restaurant as an Earvin “Magic” Johnson location
  • Hired within the community, created neighborhood partnership, and provided minority supplier opportunities
  • Promoted EMJ involvement and personal connection to the community through “Magic Serving the Community” programs and appearances


  • Increased traffic and sales to MJ Burger King Restaurants, resulting in an average store revenue increase of 20%.

Partner Challenge

Starbucks had the perception of not being for everyone, an elite brand for 'suburban moms.' They understood the value of urban consumers, but had not ventured into the urban market.

MJE Strategy

  • Assisted in identifying key, robust areas for store selection
  • Created relationships with local Community Based Organizations for hiring within the community
  • Created relevant marketing campaigns to reach the customer
  • Provided the company template for multicultural marketing
  • Helped implement specific interior designs, color palettes, wall murals, plaques, community boards and venue music that reflected the host neighborhoods
  • Created unique programs such as java lounge and encouraged favorite pastimes such as chess that resonated with the community
  • Used grassroots approach by supporting local activities and fostering key relationships with local government officials, community leaders, and nonprofit organizations


  • Provided more than 2,100 jobs
  • Paid an estimated $29.8 million in salaries/wages and benefits to UCO/Starbucks partners

Partner Challenge

24 Hour Fitness had low membership, awareness and appeal among urban consumers in key markets.

MJE Strategy

Magic-Sport locations:
  • Utilized grassroots marketing techniques to effectively reach their target demographic
  • Informed customers about promotions, discounted initiation fees, low monthly fees and upcoming events
  • Leveraged Magic Johnson Enterprises’ unique cross-marketing channels to provide free passes and encouraged fitness by visiting a local club
  • Additional benefits included basketball tournaments, student/senior discounts, membership sales/guest passes online and periodic visits from Mr. Johnson


Magic-Sport fitness clubs active membership exceeds that of the non-Magic brand by 24%. Record pre-opening membership sales, within the entire 24 HR system, at all Magic-Sport locations.

Partner Challenge

The mission of the partnership was to operate first run theaters in underserved communities throughout the United States and to provide patrons superior state of the art facilities and services.

MJE Strategy

  • Used the rapport that Earvin “Magic” Johnson has with the urban communities around the United States to help the theatres be accepted as a part of the community
  • Featured concessions and products that catered to its wide range of customers
  • Provided thousands of jobs for the surrounding communities which created a sense of ownership in the theaters


Through this partnership, 6 theaters were launched nationwide. Located in the underserved areas of Los Angeles, Atlanta, Houston, Cleveland, Harlem and Largo, MD, these first run theaters combined for a total of 72 screens. Each location featured an average of 3,370 seats.