CHRISTINA M. FRANCIS ANNOUNCED AS PRESIDENT OF MAGIC JOHNSON ENTERPRISES
Francis becomes fourth President in the history of the company
LOS ANGELES, Ca. – Earvin “Magic” Johnson announced today the promotion of Christina M. Francis to President of Magic Johnson Enterprises. Francis joined the company in 2014 as the senior vice president of marketing and communications.
Prior to Magic Johnson Enterprises, Francis was the vice president of marketing & events for NFL PLAYERS INC., where she led the group’s extensive brand and event marketing initiatives, including innovative player promotions, special events, and public relations. Before joining NFL PLAYERS, INC., Francis served as chief marketing officer for the Orange Bowl Committee. During her tenure, the Orange Bowl brand experienced record growth and visibility while the affiliated events attracted tens of thousands of visitors who fueled South Florida with millions of dollars in economic impact.
Her notable reputation as a successful business mind was forged on both the client and agency side including strategic marketing roles with Fortune 500 companies such as Walt Disney World, Nissan Motor Corporation, and IBM. “Christina is a consummate professional and brilliant businesswoman,” said Chairman and CEO Earvin “Magic” Johnson. “Having worked with her the past 16 years on different business ventures, she has proven herself more than capable to handle this role. I trust her to continue growing this company to new heights and establishing new partnerships in the coming years.”
Francis met Johnson while she was working at UniWorld Group. There she spearheaded the national advertising and promotional campaigns for Lincoln Mercury, which included Johnson, and later went on to run Johnson’s 30 Burger King restaurants. In her new role, Francis will be responsible for managing and directing the corporation’s day-to-day operations including strategy, business development, and overseeing many of the organizations prestigious partnerships. “I am humbled and excited to start 2019 in my new role as President of Magic Johnson Enterprises,” said Francis. “I look forward to advancing the successful legacy of the company. I am appreciative of Earvin for entrusting me to lead his organization and am enthusiastic for what is to come.”
A native of New Orleans, Louisiana, Francis was valedictorian of her class at Xavier University, where she received her B.A. Francis also holds an MBA from the University of New Orleans and was a Fellow for the Consortium in Graduate Study and Management at the University of Texas.
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About Magic Johnson Enterprises
Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization’s focus on serving emerging, multicultural communities. Learn more at www.magicjohnsonenterprises.com
Media Contact:
Alexia Grevious
310-246-6110
